Hit your Q4 targets with the AI static ad system for DTC brands.
Built on millions of data points from accounts that spend millions on Meta. Now open to brands ready to scale the same way.
10 brands start each week. Next start: Monday 19 October.
Start by 13 November: live for Black Friday, with 3 extra ads in your first drop.
Trusted by 100+ DTC brands

Jens Loman
Founder, Subyect
11.3K followers on LinkedIn
Sorry, Q4. Your statics are handled.
For years we built this for brands you'll find on Atria's trending lists. We make ads for accounts that together spend €45.7M on Meta.
Q4 is madness. Budgets go up, every competitor pushes, and your last winners burn out fast. With Subyect, new angles go in every week, for every stage of the funnel, at the quality you expect and the volume Q4 asks for.
Every week the system analyzes what is and isn't working in your ad account, and what's trending across DTC.
Jens Loman
10 brands start each week. Next start: Monday 19 October.
Start by 13 November: live for Black Friday, with 3 extra ads in your first drop.
Made for Hears, Smooche, éclat and Moov. Now available for your brand.
Tap one to see it full size.
- Static ad for a skincare brand, made by Subyect
- Static ad for an earplug brand, made by Subyect
- Static ad for a travel vacuum bag brand, made by Subyect
- Static ad for a longevity drink brand, made by Subyect
- Static ad for a scalp care brand, made by Subyect
- Static ad for a walking treadmill brand, made by Subyect
- Static ad for a skincare brand, made by Subyect
- Static ad for a phone-free living brand, made by Subyect
- Static ad for a compression sock brand, made by Subyect
- Static ad for a gut health supplement brand, made by Subyect
- Static ad for a rollator brand, made by Subyect
- Static ad for a parking app brand, made by Subyect
- Static ad for a collagen brand, made by Subyect
- Static ad for a skincare brand, made by Subyect
- Static ad for an earplug brand, made by Subyect
- Static ad for a travel vacuum bag brand, made by Subyect
- Static ad for a longevity drink brand, made by Subyect
- Static ad for a scalp care brand, made by Subyect
- Static ad for a walking treadmill brand, made by Subyect
- Static ad for a skincare brand, made by Subyect
- Static ad for a phone-free living brand, made by Subyect
- Static ad for a skincare brand, made by Subyect
- Static ad for an earplug brand, made by Subyect
- Static ad for a travel vacuum bag brand, made by Subyect
- Static ad for a longevity drink brand, made by Subyect
- Static ad for a scalp care brand, made by Subyect
- Static ad for a skincare brand, made by Subyect
- Static ad for an earplug brand, made by Subyect
- Static ad for a travel vacuum bag brand, made by Subyect
- Static ad for a longevity drink brand, made by Subyect
- Static ad for a skincare brand, made by Subyect
- Static ad for an earplug brand, made by Subyect
- Static ad for a travel vacuum bag brand, made by Subyect
- Static ad for a skincare brand, made by Subyect
- Static ad for an earplug brand, made by Subyect
- Static ad for a skincare brand, made by Subyect
- Static ad for an earplug brand, made by Subyect
- Static ad for a skincare brand, made by Subyect
- Static ad for an earplug brand, made by Subyect
- Static ad for a skincare brand, made by Subyect
- Static ad for an earplug brand, made by Subyect
- Static ad for a skincare brand, made by Subyect
- Static ad for an earplug brand, made by Subyect
- Static ad for a skincare brand, made by Subyect
- Static ad for an earplug brand, made by Subyect
- Static ad for a skincare brand, made by Subyect
- Static ad for an earplug brand, made by Subyect
- Static ad for a skincare brand, made by Subyect
Our statics became the top spenders.
Numbers from live Meta accounts and our own production, checked October 2026.
0 → $118.6K
spend in the first 30 days
A skincare brand.
750+
new ads every month
Across 20 brands, with 250+ new angles a month. The average of the last 13 weeks.
4.16 ROAS
on €229K spent on our statics
A beauty brand. 14 of our statics with €1K+ spend ran above 3x.
Why now
A full creative team's output, at a fraction of the price.
You pay one fixed fee for the system and a price per ad. So the more ads you take, the less each one costs: from EUR 74.17 down to EUR 36.09, all-in.
Pick your monthly Meta spend.
We recommend the volume that fits it. Change it if you like.
Recommended for your spend
Growth
36 ads + 3 free every 4 weeks
about 10 new ads a week
EUR 1,690
Per 4 weeks, excl. VAT
EUR 43.33per adEUR 74.1741% cheaper per ad
Under 8% of your ad spend
- System fee
- EUR 490
- 36 ads
- EUR 1,200
- Bonus: 3 ads
- Free
- Per 4 weeks, excl. VAT
- EUR 1,690
- Onboarding, once
- EUR 500
100% money-back guarantee on your first drop.
Need more for a launch? Add 12 ads once for EUR 480.
Jens LomanFounder, SubyectDon't like your first drop? You get everything back.
100% money-back guarantee.
Tell us within 7 days of your first drop and we refund everything you paid, within 14 days. No reasons needed. The research stays yours.
A scaler or free ads.
If none of our ads reaches your own scaling rule in your first 4 weeks, the next 4 weeks of ads are free. You set the rule at onboarding. It applies when Meta is connected and you ran at least half of the ads from each drop.
No lock-in.
It renews every 4 weeks. Cancel before the next renewal and that's it.
We still don't promise ROAS. We promise what happens if it doesn't work.

Pick a time with Jens.
We go over your ad account together and decide what to focus on first.
10 brands start each week. Next start: Monday 19 October.
Start by 13 November: live for Black Friday, with 3 extra ads in your first drop.
AI system call
What you get
Your research, first
Buyer personas, about 100 ranked angles, your claims and your market. Yours to keep and to use: it sits in your own AI assistant, through our MCP connection.
A drop every week
Finished ads in feed and story format, on the same weekday, posted in your Slack channel. Your research and results live in your dashboard.
A Slack channel with us
Your drops land there, and you can ask us anything.
Your brand brain, in your own AI assistant
Our MCP connection puts your research and your ad results in the AI assistant you already use: your personas, angles, hooks, ads and their numbers. Read-only, and only your own data.
ExampleWhich of our ads earned the most over the last 30 days, and what do they have in common?
We haven't found anyone else who puts your own research and results in your own AI assistant.
Human judgement
A person checks every drop: the product, the text and the claims.
A weekly read
Once Meta is connected, 3 lines a week on how your live ads did.
It learns
Once Meta is connected, the system scores every live ad against your scaling rules, and what it learns steers next week's plan.
How it works
One system. From research to your next winner.
Everything it reads, everything it makes, and the two moments a person decides.
- The systemplan, concepts, copy, render, your results
- Human judgementconcept check, drop check
- Yours to keepyour research, your drop, your brand brain, your brand rules
01 · What goes in
Week 1, once · then kept up to date
week 1
Your site
products, prices and every claim you make
with the page it's on
week 1
Your customers
your reviews, your competitors' reviews
Reddit and forums
week 1
Your competitors
up to 20: their ads, what's rising now, what has run longest
up to 40 of their landing pages, read
week 1
Your scaling rules
the CPA, ROAS and CTR at which you scale an ad
set together at onboarding
weekly
Your own ads
your best and worst, measured against your goal
with Meta ad account access
weekly
The market
what's rising in DTC ads right now
every week
The Obyect library
winning static ads from across DTC
as proven formats
week 1 · kept up to date
Your research
yours to keep- 3 to 6 buyer personas, built from real customer words
- about 100 angles, ranked
- a claims register and a claims gap: what competitors promise that your site doesn't show yet
- a market report
02 · The system decides what to make
Every week
every week
Plan
this week's angles, picked from your research and your results
every week
Concepts
1 angle = 3 ads
each with a persona, an angle and a reason
every week
Copy
headlines and body, only from claims live on your site
every week
Concept check
a person reads every concept before anything is made
03 · Make and check
Every week, the same day
the same day
Render
built from your real product photo
product, scene and type in one pass
feed 4:5 and story 9:16
week 1
Your product photo
every ad is built from it
the same day
Drop check
a person checks the product, the text and the claims
every week · same weekday
Your drop
posted in your Slack channel, ready to upload
research and results in your dashboard
04 · Live, and back into the system
After launch, every week
after your drop
Live on Meta
you or your media buyer run the ads
we make ads; we don't buy media
every week · once connected
Your results
every live ad scored against your scaling rules
and a 3-line read for you
kept up to date
Your brand brain
your research and your results in your own AI assistant
read-only, through our MCP connection
grows every week
Your brand rules
every winner and loser becomes a rule
and any note you send us
it compounds
How it works
Book a call
Pick a time with Jens. We go over your brand, your goals and the volume that fits.
Send your intake
Products, competitors, goals, scaling rules and Meta access.
Your research
First, before any ad is made.
Your first drop
Then 7 days to decide. Don't like it? Everything back.
Every week after
A new drop, on the same weekday.
The terms, in plain words
- Onboarding EUR 500, once. Free when you pay 24 weeks upfront.
- 100% money-back guarantee: tell us within 7 days of your first drop and we refund everything you paid, within 14 days. The research stays yours.
- A scaler or free ads: if none of our ads reaches your own scaling rule in your first 4 weeks, the next 4 weeks of ads are free.
- No lock-in. It renews every 4 weeks. Cancel before the next renewal and that's it.
- Change your volume every 4 weeks, between 12 and 60 paid ads.
- Pay by card. It renews every 4 weeks. Prefer an invoice? Ask on a call. Prices excl. VAT.
10 brands start each week. Next start: Monday 19 October.
Start by 13 November: live for Black Friday, with 3 extra ads in your first drop.
Trusted by 100+ DTC brands
“Professional guys! Know their stuff. Helped our brand break through plateaus!”
Straight answers.
Our system does the work an agency team does by hand, and a person checks every drop. You pay for output, not hours.
It's static ads only: no revision rounds and no strategist calls. You do get a Slack channel with us. Need revision rounds or calls? That's our full service.
Yes. AI makes the ads, and a person checks every drop before it goes out: the product, the text and the claims.
The research comes first: your customers' words, up to 20 competitors and about 100 ranked angles, before your first ad.
That's also why it costs less: our system does the work an agency team does by hand, so you pay for output, not hours.
Then you know making the ad is the quick part. Our system brings what comes before it: a read of your site and your claims, and what your customers and your competitors' customers say.
Every week, the plan picks the next angles from that research and your live results.
Because a new drop lands every week, and your live results steer what the next one makes.
Factual errors are different. A wrong product, a typo or a wrong claim: we fix it within 2 working days.
If you need revision rounds, that's our full service.
The results on this page come from our full-service work, with the same system and the same team. We don't promise ROAS or results.
We promise what happens if it doesn't work. A scaler or free ads: if none of our ads reaches your own scaling rule in your first 4 weeks, the next 4 weeks of ads are free. You set the rule at onboarding. It applies when Meta is connected and you ran at least half of the ads from each drop.
And every week we promise the drop, the research and the check. Once your Meta account is connected, you also get a 3-line read on how your live ads did.
Then you get your money back. Tell us within 7 days of your first drop and we refund everything you paid, the onboarding included, within 14 days. The research stays yours. Ads from a refunded drop can't be run.
No. It renews every 4 weeks and you can cancel before the next renewal. Pay 24 weeks upfront and the onboarding is free.
Pay by card. It renews every 4 weeks. Prefer an invoice? Ask on a call.
Onboarding EUR 500, once. Free when you pay 24 weeks upfront. Prices excl. VAT.
A drop every week: finished ads in feed and story format, on the same weekday, posted in your Slack channel. Your research and results live in your dashboard.
You check each ad before it goes live, and you or your media buyer run them. We make ads; we don't buy media.
Your research comes first, then your first drop. After that, a new drop every week, on the same weekday, with your 4-week volume spread over 4 drops.
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