Trusted by 100+ brands

Hit your Q4 targets with the AI static ad system for DTC brands.

Built on millions of data points from accounts that spend millions on Meta. Now open to brands ready to scale the same way.

10 brands start each week. Next start: Monday 19 October.

Start by 13 November: live for Black Friday, with 3 extra ads in your first drop.

Trusted by 100+ DTC brands

  • Hears
  • Samako
  • Éclat
  • Smooche
  • The Longevity Store
  • BGE
  • Tap Out
  • Aerless
  • Happybed
  • Techweise
  • Bloc Out
  • Mobile Vikings
  • Son of John
  • Q-Park
  • Moov
Jens Loman

Jens Loman

Founder, Subyect

11.3K followers on LinkedIn

Sorry, Q4. Your statics are handled.

For years we built this for brands you'll find on Atria's trending lists. We make ads for accounts that together spend €45.7M on Meta.

Q4 is madness. Budgets go up, every competitor pushes, and your last winners burn out fast. With Subyect, new angles go in every week, for every stage of the funnel, at the quality you expect and the volume Q4 asks for.

Every week the system analyzes what is and isn't working in your ad account, and what's trending across DTC.

Jens Loman

Book a call

10 brands start each week. Next start: Monday 19 October.

Start by 13 November: live for Black Friday, with 3 extra ads in your first drop.

Made for Hears, Smooche, éclat and Moov. Now available for your brand.

Tap one to see it full size.

  • Static ad for a skincare brand, made by Subyect
  • Static ad for an earplug brand, made by Subyect
  • Static ad for a travel vacuum bag brand, made by Subyect
  • Static ad for a longevity drink brand, made by Subyect
  • Static ad for a scalp care brand, made by Subyect
  • Static ad for a walking treadmill brand, made by Subyect
  • Static ad for a skincare brand, made by Subyect
  • Static ad for a phone-free living brand, made by Subyect
  • Static ad for a compression sock brand, made by Subyect
  • Static ad for a gut health supplement brand, made by Subyect
  • Static ad for a rollator brand, made by Subyect
  • Static ad for a parking app brand, made by Subyect
  • Static ad for a collagen brand, made by Subyect
  • Static ad for a skincare brand, made by Subyect
  • Static ad for an earplug brand, made by Subyect
  • Static ad for a travel vacuum bag brand, made by Subyect
  • Static ad for a longevity drink brand, made by Subyect
  • Static ad for a scalp care brand, made by Subyect
  • Static ad for a walking treadmill brand, made by Subyect
  • Static ad for a skincare brand, made by Subyect
  • Static ad for a phone-free living brand, made by Subyect
  • Static ad for a skincare brand, made by Subyect
  • Static ad for an earplug brand, made by Subyect
  • Static ad for a travel vacuum bag brand, made by Subyect
  • Static ad for a longevity drink brand, made by Subyect
  • Static ad for a scalp care brand, made by Subyect
  • Static ad for a skincare brand, made by Subyect
  • Static ad for an earplug brand, made by Subyect
  • Static ad for a travel vacuum bag brand, made by Subyect
  • Static ad for a longevity drink brand, made by Subyect
  • Static ad for a skincare brand, made by Subyect
  • Static ad for an earplug brand, made by Subyect
  • Static ad for a travel vacuum bag brand, made by Subyect
  • Static ad for a skincare brand, made by Subyect
  • Static ad for an earplug brand, made by Subyect
  • Static ad for a skincare brand, made by Subyect
  • Static ad for an earplug brand, made by Subyect
  • Static ad for a skincare brand, made by Subyect
  • Static ad for an earplug brand, made by Subyect
  • Static ad for a skincare brand, made by Subyect
  • Static ad for an earplug brand, made by Subyect
  • Static ad for a skincare brand, made by Subyect
  • Static ad for an earplug brand, made by Subyect
  • Static ad for a skincare brand, made by Subyect
  • Static ad for an earplug brand, made by Subyect
  • Static ad for a skincare brand, made by Subyect
  • Static ad for an earplug brand, made by Subyect
  • Static ad for a skincare brand, made by Subyect

Our statics became the top spenders.

Numbers from live Meta accounts and our own production, checked October 2026.

  • 0 → $118.6K

    spend in the first 30 days

    A skincare brand.

  • 750+

    new ads every month

    Across 20 brands, with 250+ new angles a month. The average of the last 13 weeks.

  • 4.16 ROAS

    on €229K spent on our statics

    A beauty brand. 14 of our statics with €1K+ spend ran above 3x.

Why now

A full creative team's output, at a fraction of the price.

You pay one fixed fee for the system and a price per ad. So the more ads you take, the less each one costs: from EUR 74.17 down to EUR 36.09, all-in.

Pick your monthly Meta spend.

We recommend the volume that fits it. Change it if you like.

Recommended for your spend

Growth

36 ads + 3 free every 4 weeks

about 10 new ads a week

EUR 1,690

Per 4 weeks, excl. VAT

EUR 43.33per adEUR 74.1741% cheaper per ad

Under 8% of your ad spend

System fee
EUR 490
36 ads
EUR 1,200
Bonus: 3 ads
Free
Per 4 weeks, excl. VAT
EUR 1,690
Billing
Onboarding, once
EUR 500

100% money-back guarantee on your first drop.

Need more for a launch? Add 12 ads once for EUR 480.

Jens LomanJens LomanFounder, Subyect
€45.7Mon Meta, across the accounts we make ads for

5.0 on Google · 10 reviews

Don't like your first drop? You get everything back.

  • 100% money-back guarantee.

    Tell us within 7 days of your first drop and we refund everything you paid, within 14 days. No reasons needed. The research stays yours.

  • A scaler or free ads.

    If none of our ads reaches your own scaling rule in your first 4 weeks, the next 4 weeks of ads are free. You set the rule at onboarding. It applies when Meta is connected and you ran at least half of the ads from each drop.

  • No lock-in.

    It renews every 4 weeks. Cancel before the next renewal and that's it.

We still don't promise ROAS. We promise what happens if it doesn't work.

Jens Loman

Pick a time with Jens.

We go over your ad account together and decide what to focus on first.

10 brands start each week. Next start: Monday 19 October.

Start by 13 November: live for Black Friday, with 3 extra ads in your first drop.

AI system call

What you get

  • Your research, first

    Buyer personas, about 100 ranked angles, your claims and your market. Yours to keep and to use: it sits in your own AI assistant, through our MCP connection.

  • A drop every week

    Finished ads in feed and story format, on the same weekday, posted in your Slack channel. Your research and results live in your dashboard.

  • A Slack channel with us

    Your drops land there, and you can ask us anything.

  • Your brand brain, in your own AI assistant

    Our MCP connection puts your research and your ad results in the AI assistant you already use: your personas, angles, hooks, ads and their numbers. Read-only, and only your own data.

    Example

    Which of our ads earned the most over the last 30 days, and what do they have in common?

    We haven't found anyone else who puts your own research and results in your own AI assistant.

  • Human judgement

    A person checks every drop: the product, the text and the claims.

  • A weekly read

    Once Meta is connected, 3 lines a week on how your live ads did.

  • It learns

    Once Meta is connected, the system scores every live ad against your scaling rules, and what it learns steers next week's plan.

How it works

One system. From research to your next winner.

Everything it reads, everything it makes, and the two moments a person decides.

  • The systemplan, concepts, copy, render, your results
  • Human judgementconcept check, drop check
  • Yours to keepyour research, your drop, your brand brain, your brand rules

01 · What goes in

Week 1, once · then kept up to date

week 1

Your site

products, prices and every claim you make

with the page it's on

week 1

Your customers

your reviews, your competitors' reviews

Reddit and forums

week 1

Your competitors

up to 20: their ads, what's rising now, what has run longest

up to 40 of their landing pages, read

week 1

Your scaling rules

the CPA, ROAS and CTR at which you scale an ad

set together at onboarding

weekly

Your own ads

your best and worst, measured against your goal

with Meta ad account access

weekly

The market

what's rising in DTC ads right now

every week

The Obyect library

winning static ads from across DTC

as proven formats

week 1 · kept up to date

Your research

yours to keep
  • 3 to 6 buyer personas, built from real customer words
  • about 100 angles, ranked
  • a claims register and a claims gap: what competitors promise that your site doesn't show yet
  • a market report

02 · The system decides what to make

Every week

every week

Plan

this week's angles, picked from your research and your results

every week

Concepts

1 angle = 3 ads

each with a persona, an angle and a reason

every week

Copy

headlines and body, only from claims live on your site

every week

Concept check

a person reads every concept before anything is made

03 · Make and check

Every week, the same day

the same day

Render

built from your real product photo

product, scene and type in one pass

feed 4:5 and story 9:16

week 1

Your product photo

every ad is built from it

the same day

Drop check

a person checks the product, the text and the claims

every week · same weekday

Your drop

posted in your Slack channel, ready to upload

research and results in your dashboard

04 · Live, and back into the system

After launch, every week

after your drop

Live on Meta

you or your media buyer run the ads

we make ads; we don't buy media

every week · once connected

Your results

every live ad scored against your scaling rules

and a 3-line read for you

kept up to date

Your brand brain

your research and your results in your own AI assistant

read-only, through our MCP connection

grows every week

Your brand rules

every winner and loser becomes a rule

and any note you send us

it compounds

How it works

  1. Book a call

    Pick a time with Jens. We go over your brand, your goals and the volume that fits.

  2. Send your intake

    Products, competitors, goals, scaling rules and Meta access.

  3. Your research

    First, before any ad is made.

  4. Your first drop

    Then 7 days to decide. Don't like it? Everything back.

  5. Every week after

    A new drop, on the same weekday.

The terms, in plain words

  • Onboarding EUR 500, once. Free when you pay 24 weeks upfront.
  • 100% money-back guarantee: tell us within 7 days of your first drop and we refund everything you paid, within 14 days. The research stays yours.
  • A scaler or free ads: if none of our ads reaches your own scaling rule in your first 4 weeks, the next 4 weeks of ads are free.
  • No lock-in. It renews every 4 weeks. Cancel before the next renewal and that's it.
  • Change your volume every 4 weeks, between 12 and 60 paid ads.
  • Pay by card. It renews every 4 weeks. Prefer an invoice? Ask on a call. Prices excl. VAT.
The full terms
Book a call

10 brands start each week. Next start: Monday 19 October.

Start by 13 November: live for Black Friday, with 3 extra ads in your first drop.

Trusted by 100+ DTC brands

5.0 on Google · 10 reviews

“Professional guys! Know their stuff. Helped our brand break through plateaus!”

Straight answers.

Our system does the work an agency team does by hand, and a person checks every drop. You pay for output, not hours.

It's static ads only: no revision rounds and no strategist calls. You do get a Slack channel with us. Need revision rounds or calls? That's our full service.

Yes. AI makes the ads, and a person checks every drop before it goes out: the product, the text and the claims.

The research comes first: your customers' words, up to 20 competitors and about 100 ranked angles, before your first ad.

That's also why it costs less: our system does the work an agency team does by hand, so you pay for output, not hours.

Then you know making the ad is the quick part. Our system brings what comes before it: a read of your site and your claims, and what your customers and your competitors' customers say.

Every week, the plan picks the next angles from that research and your live results.

Because a new drop lands every week, and your live results steer what the next one makes.

Factual errors are different. A wrong product, a typo or a wrong claim: we fix it within 2 working days.

If you need revision rounds, that's our full service.

The results on this page come from our full-service work, with the same system and the same team. We don't promise ROAS or results.

We promise what happens if it doesn't work. A scaler or free ads: if none of our ads reaches your own scaling rule in your first 4 weeks, the next 4 weeks of ads are free. You set the rule at onboarding. It applies when Meta is connected and you ran at least half of the ads from each drop.

And every week we promise the drop, the research and the check. Once your Meta account is connected, you also get a 3-line read on how your live ads did.

Then you get your money back. Tell us within 7 days of your first drop and we refund everything you paid, the onboarding included, within 14 days. The research stays yours. Ads from a refunded drop can't be run.

No. It renews every 4 weeks and you can cancel before the next renewal. Pay 24 weeks upfront and the onboarding is free.

Pay by card. It renews every 4 weeks. Prefer an invoice? Ask on a call.

Onboarding EUR 500, once. Free when you pay 24 weeks upfront. Prices excl. VAT.

A drop every week: finished ads in feed and story format, on the same weekday, posted in your Slack channel. Your research and results live in your dashboard.

You check each ad before it goes live, and you or your media buyer run them. We make ads; we don't buy media.

Your research comes first, then your first drop. After that, a new drop every week, on the same weekday, with your 4-week volume spread over 4 drops.