Our terms, in plain English.

Terms, version 4, 12 October 2026. Not legally checked yet.

These terms apply to the AI static ad system, whether you start online or after a call. Paying for a first period means you accept them.

Subyect, Herengracht 451, 1017 BS Amsterdam. KvK 91456134. All amounts excl. VAT.

1Fees

Onboarding: EUR 500 one-off, excl. VAT. Free when you pay 24 weeks upfront.
System fee: EUR 490 per 4 weeks, excl. VAT.
Ads: EUR 100 per 3 ads per 4 weeks, excl. VAT. You pick 12, 24, 36, 48, 60 paid ads per 4 weeks.
Every ad comes in feed 4:5 and story 9:16.
Free ads come with the bigger volumes: 36 paid ads come with 3 free, 48 paid ads come with 6 free, 60 paid ads come with 9 free. The price never changes for them.
One-off pack: 12 extra ads for EUR 480, asked for in your Slack channel. Added to your next payment.
In full: 12 ads EUR 890, 24 ads EUR 1,290, 36 ads EUR 1,690, 48 ads EUR 2,090, 60 ads EUR 2,490, each per 4 weeks.
Onboarding, system fee and ads are separate lines on your receipt.

No minimum term. The plan runs in periods of 4 weeks and renews every 4 weeks until you cancel.
Cancel before the next renewal, by email or in your dashboard, and the plan ends at the end of the period you paid. No exit fee, no notice period beyond that.
Pay 24 weeks upfront (6 periods of 4 weeks) and the onboarding fee is waived. The prepayment covers those 24 weeks; after them the plan renews every 4 weeks.

Change your volume every 4 weeks, between 12 and 60 paid ads, before the next renewal. The new volume applies from the next period.

Don't like your first drop? Tell us within 7 days of it and we refund everything you paid: the onboarding fee and the first period. On 24 weeks upfront, the whole prepayment.
The 7 days start when your first drop is posted in your Slack channel.
No conditions and no reasons required. One email or one button in your dashboard. We ask why; you may skip it.
The refund is sent within 14 days and the plan ends.
The research stays yours. The ads from a refunded drop may not be run: their rights stay with us (section 8).
Once per brand.

If none of our ads reaches your own scaling rule in your first 4 weeks, the next 4 weeks of ads are free. The system fee for those weeks is still due.
Your scaling rule is the CPA, ROAS or CTR at which you scale an ad, set together at onboarding and written in your intake.
It applies when Meta is connected and you ran at least half of the ads from each drop. It is measured over the first 4 weeks counted from your first drop, on the ads we made. Without Meta connected, or with fewer than half of a drop's ads run, it cannot be measured and does not apply.
This is a promise about what happens if it doesn't work. We never promise ROAS or results.

A new drop every week. A person checks every drop before it is posted.
A wrong product, a typo or a wrong claim is fixed within 2 working days.
A Slack channel with us: your drops land there, and you can ask us anything. Not included: revision rounds and strategist calls. Your feedback steers next week's drop.
One language. A drop every week: finished ads in feed and story format, on the same weekday, posted in your Slack channel. Your research and results live in your dashboard.
You check each ad before it goes live. Publishing an ad counts as your approval of its content, claims included.

You pay by card. The first period and the onboarding fee are charged when you start; every period after that is charged at its renewal, every 4 weeks.
Prefer an invoice? Ask on a call. Its payment term is on the invoice.
A failed card payment or an overdue invoice pauses drops until it is paid.

Once a 4-week period is paid, the rights we hold in its ads pass to you. For a refunded first drop, nothing is paid, so those rights stay with us and the ads may not be run.
Parts of the ads are made with AI. Copyright in AI-made elements is uncertain. We transfer everything we hold.
Your logos, product images and fonts stay yours.
The research report is for use inside your company. It stays yours after a refund or a cancellation.
We may show the ads in our portfolio without your name, unless you agree to be named.

Our liability is limited to the fees paid for the 4-week period in which the damage arose.

Where these terms differ from a framework agreement we signed with you, these terms apply.
Dutch law applies.

10 brands start each week. Next start: Monday 19 October.

Start by 13 November: live for Black Friday, with 3 extra ads in your first drop.