The work
Real clients. Real results. Built on psychology, not instinct.
Why it works
42 emotional triggers mapped before a single brief is written. The psychology is the brief, not a visual direction.
Every format tested against data from the batch before. Different hooks, same psychology. The account learns faster because every test is designed to teach something.
Results from last week shape next week's brief. Winning angles get expanded. Dead formats get cut. The system compounds. Most agencies reset.
What clients say
A great team to work with. I've been working with Subyect for quite some time now and I'm extremely satisfied. The deliverables are clean, look great, and always arrive on time. They don't just focus on how things look. They focus on results, and that's what truly matters. All in all, a partner I can recommend to my network without hesitation.
An incredible team to work with. They truly understand how performance marketing works, and they just produce winners.
Subyect's ads are genuinely top-notch. They're always the first to know about new trends and best practices, and they know exactly how to act on them.
100% recommended. They deliver top-tier ads, with several already becoming top spenders in our account.
Across industries
No client names. Numbers only. This is what the system produces across DTC verticals.
Challenge
Creative fatigue after 4 months on the same three ad formats. CTR declining week over week.
Approach
48 static ads/month. 7 new formats introduced. 14 emotional triggers tested across awareness stages.
Outcome
30–40% lower CPA over 90 days.
Supplements | €180K/mo revenue | €25K/mo Meta spend
Challenge
Scaling budget hit a wall. Media buyer demanded more creative testing but internal team couldn't keep pace.
Approach
96 static ads/month. Systematic angle rotation across social proof, authority, transformation, and fear triggers.
Outcome
€250–300K in attributed revenue, Q1.
Sports supplements | €320K/mo revenue | €45K/mo Meta spend
Challenge
Heavy UGC dependency, weak statics, no full-funnel creative coverage beyond awareness.
Approach
48 static ads/month. Built out consideration and conversion layers. 5 formats, 12 triggers, 3 buyer personas.
Outcome
2.5–3x ROAS improvement over two cycles.
Clean skincare | €240K/mo revenue | €30K/mo Meta spend
Challenge
Same visual format repeated across the entire ad library. Zero differentiation from competitors.
Approach
Cross-niche inspiration research, competitive audit, 25 new static concepts in the first drop.
Outcome
35–45% CTR lift on top-of-funnel creatives.
Nootropics | €130K/mo revenue | €22K/mo Meta spend
Challenge
New marketing lead inherited a stale account. Previous agency delivered decks, not learning.
Approach
Full ad account audit on day one. 48 ads/month starting cycle two, built entirely on existing winner data.
Outcome
First profitable creative cycle in 6 months.
General health | €200K/mo revenue | €28K/mo Meta spend
Challenge
Product launch with no creative baseline. No historical data, tight 8-week runway.
Approach
Built persona maps and angle library from scratch. 48 launch statics across 6 formats and 3 awareness stages.
Outcome
€80–100K in revenue in 8 weeks from launch.
Longevity brand | €50K/mo revenue | €18K/mo Meta spend
Challenge
Ad fatigue cycling every 3–4 weeks. Creative refresh was reactive, not systematic.
Approach
Proactive rotation schedule. New angles introduced every drop before fatigue peaked, not after.
Outcome
Ad fatigue cycle extended from 3 weeks to 9 weeks.
Personal care | €160K/mo revenue | €24K/mo Meta spend
Challenge
Only using transformation hooks. Audience trust was low, competition was high.
Approach
96 static ads/month. Rotated through authority, fear, social proof, and curiosity triggers systematically.
Outcome
CPA down 25–35%. ROAS up 1.5–1.7x over two quarters.
Sleep brand | €290K/mo revenue | €38K/mo Meta spend
The scale
Not batches. A system that compounds.
Ready to start
No deck. No sales pitch. Just your account data and a direct diagnosis.
.png&w=256&q=75&dpl=dpl_GHShgj3jRGWKDza6f5SXS5Utwfsp){kind=small}